These files are best viewed with Acrobat Reader; Apple’s Preview may display scanned images prior to cropping.
Download parts of the book
Cover, Front Matter, Foreword and Preface
Chapter 1: Introduction and Methodological Statement
Chapter 2: Pricing Choices
Chapter 3: Behavioural versus Neoclassical Theories of Choice
Chapter 4: Alternative Behavioural Theories of Choice
Chapter 5: Images, Motivations, and Lifestyles
Chapter 6: Budgets, Habits and Behaviour Dynamics
Chapter 7: Choice in a Social Setting
Bibliography and Index
This e-book version has been made possible by Pearson, the current owner of Harvester-Wheatsheaf, kindly releasing the rights to the book to the author.