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Cover, Frontmatter and Preface
Chapter 1: Lifestyles and Economics
Chapter 2: Characteristics, Household Production, and Choice
Chapter 3: The Enterprising Consumer
Chapter 4: The Inquisitive Consumer
Chapter 5: Possibilities and Potential Surprises
Chapter 6: How Minds Are Made Up
Chapter 7: Complexity and Tests of Adequacy
Chapter 8: Rules for Evaluating Uncertain Prospects
Chapter 9: Non-Compensatory Choices in Retrospect and Prospect
Chapter 10: Choice Rules and the Competitive Process
Bibliography and Index
This e-book version has been made possible by Pearson, the current owner of Harvester-Wheatsheaf, kindly releasing the rights to the book to the author.