About

Peter E. Earl is an Associate Professor of Economics at the University of Queensland, St Lucia, Brisbane, QLD 4072, Australia. He  joined UQ’s School of Economics in 2001 having appreciated its research resources and the pluralistic approach of the then-Head of School, John Foster, whilst a Visiting Professor in the School in 1999. (Under current management, however, the School has become far more mainstream.) He had previously spent a decade as Professor of Economics at Lincoln University in New Zealand. He was educated at the University of Cambridge, obtaining a BA (first class honours) and PhD in Economics. His early academic positions were at the University of Stirling (1979–1984) and the University of Tasmania (1984–1991).

He works at the intersection of behavioural, Austrian, evolutionary, institutional and Post Keynesian economics and has made contributions to consumer theory, the theory of the firm and monetary economics. He is the author or editor of seventeen books and many articles and book chapters. He is a founder member of the editorial boards of Marketing Theory and Review of Political Economy and was co-editor of the Journal of Economic Psychology from 2001-4. His current interests include the economics of new product development, the implications of behavioural economics for consumer policy frameworks, and the economic underpinnings of corporate strategy, entrepreneurship studies and marketing theory. Further biographical details may be downloaded here.

While ‘new’ behavioural economics’ has only become popular and relatively mainstream in recent years, Peter has been doing behavioural economics for three decades. working in the tradition of ‘old’ behavioural economics associated with Herbert Simon and James March. (If you wish to know more about the difference between ‘old’ and ‘new’ behavioural approaches to economics click here to get to Esther Mirjam Sent’s 2004 article from History of Political Economy.) It has been a central part of his interest in the impact of problems of information and knowledge on decision making and how economics can be improved by using insights from psychology and the philosophy of science.

Much of his spare time is taken up with music: click here to discover more.

Email: p.earl@uq.edu.au